Robert-Demontrond, P.: search on Z-Library

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1

The role of imaginaries in the construction of an innovative market: A market-oriented ethnography of the nanotechnology market

Bellion, Amélie, Robert-Demontrond, Philippe

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2018

Language:

english

File:

PDF, 375 KB

english, 2018

2

De l'Odyssee a l'Iliade: stratagemes et competences pratiques en ethnomarketing

Robert-Demontrond, P., Joyeau, A., Beaudouin, V., Bellion, A., Sugier, L.

Journal:

Recherche et Applications en Marketing

Year:

2013

Language:

french

File:

PDF, 814 KB

french, 2013

3

Who's on the tourists' menu? Exploring the social significance of restaurant experiences for tourists

Matson-Barkat, Sheila, Robert-Demontrond, Philippe

Journal:

Tourism Management

Year:

2018

Language:

english

File:

PDF, 873 KB

english, 2018

4

Les ambiguites semantiques du commerce equitable: micro-mythanalyse des imaginaires de consommation

Robert-Demontrond, P., Ozcaglar-Toulouse, N.

Journal:

Recherche et Applications en Marketing

Year:

2011

Language:

french

File:

PDF, 225 KB

french, 2011

5

Résistances à la responsabilité sociale des entreprises : de la critique des modalités à la critique de la logique économique sous-jacente

Robert-Demontrond, Philippe, Joyeau, Anne

Journal:

Revue de l'organisation responsable

Year:

2010

File:

PDF, 716 KB

2010

6

La nostalgie: un theme recent dans la recherche marketing

Divard, R., Robert-Demontrond, P.

Journal:

Recherche et Applications en Marketing

Year:

1997

Language:

english

File:

PDF, 2.33 MB

english, 1997

7

The embodied rhetoric of consumerist activism through the lens of conceptual metaphor theory: An exploratory study and research perspectives

Bouille, J., Basso, F., Robert-Demontrond, P.

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2016

Language:

english

File:

PDF, 798 KB

english, 2016

8

Posséder autrement : une approche socio- anthropologique de la consommation collaborative

Dabadie, Isabelle, Robert-Demontrond, Philippe

Journal:

Management & Avenir

Year:

2016

Language:

french

File:

PDF, 879 KB

french, 2016

9

Mesurer la force persuasive de l'activisme consumeriste : une etude experimentale de la theorie des cites appliquee aux food imitating products

Bouille, J., Robert-Demontrond, P., Basso, F.

Journal:

Recherche et Applications en Marketing

Year:

2014

Language:

french

File:

PDF, 4.45 MB

french, 2014

10

From the Odyssey to the Iliad: Stratagems and practical skills in market-oriented ethnography

Robert-Demontrond, P., Joyeau, A., Beaudouin, V., Bellion, A., Sugier, L.

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2013

Language:

english

File:

PDF, 777 KB

english, 2013

11

Measuring the persuasive power of consumerist activism: An experimental study on the Polity model applied to food imitating products

Bouille, J., Robert-Demontrond, P., Basso, F.

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2014

Language:

english

File:

PDF, 915 KB

english, 2014

12

La rhetorique incarnee de lactivisme consumeriste au regard de la theorie de la metaphore conceptuelle : etude exploratoire et perspectives de recherche

Bouille, J., Basso, F., Robert-Demontrond, P.

Journal:

Recherche et Applications en Marketing

Year:

2016

Language:

french

File:

PDF, 933 KB

french, 2016

13

Bibliographie

Robert-Demontrond, P.

Journal:

Recherche et Applications en Marketing

Year:

2014

Language:

french

File:

PDF, 897 KB

french, 2014

14

The Semantic Ambiguities of Fair Trade: A Micro-Mythanalysis of the Imaginaries of Consumption

Robert-Demontrond, Philippe, Özçaǧlar-Toulouse, Nil

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2011

Language:

english

File:

PDF, 216 KB

english, 2011

15

Demystifying Fair Trade in France: The History of an Ambiguous Project

Nil Özçağlar-Toulouse, Amina Béji-Bécheur, Matthieu Gateau, Philippe Robert-Demontrond

Journal:

Journal of Business Ethics

Year:

2010

Language:

english

File:

PDF, 232 KB

english, 2010

16

Exploitation of mortality salience in communication on climate change

Akil, Hussein, Robert-Demontrond, Philippe, Bouillé, Julien

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2018

Language:

english

File:

PDF, 442 KB

english, 2018

17

LIVRES

Review by: Philippe Robert-Demontrond

Journal:

Décisions Marketing

Year:

2010

File:

PDF, 233 KB

2010

18

La nostalgie : un thème récent dans la recherche marketing

Ronan Divard and Philippe Robert-Demontrond

Journal:

Recherche et Applications en Marketing

Year:

1997

File:

PDF, 2.39 MB

1997

19

LIVRES

Review by: Philippe Robert-Demontrond

Journal:

Décisions Marketing

Year:

2010

File:

PDF, 241 KB

2010

20

Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes

Basso, Frédéric, Robert-Demontrond, Philippe, Hayek, Maryvonne, Anton, Jean-Luc, Nazarian, Bruno, Roth, Muriel, Oullier, Olivier, Robin, Donald A.

Journal:

Year:

2014

Language:

english

File:

PDF, 1.30 MB

english, 2014

21

Supplement 2: FAIR TRADE IN DIFFERENT NATIONAL CONTEXT || Demystifying Fair Trade in France: The History of an Ambiguous Project

Nil Özçağlar-Toulouse, Amina Béji-Bécheur and Philippe Robert-Demontrond

Journal:

Journal of Business Ethics

Year:

2010

Language:

english

File:

PDF, 1.61 MB

english, 2010

22

LIVRES

Review by: Philippe Robert-Demontrond

Journal:

Décisions Marketing

Year:

2010

Language:

french

File:

PDF, 291 KB

french, 2010

23

BIBLIOGRAPHIE

Robert-Demontrond, P.

Journal:

Recherche et Applications en Marketing

Year:

2012

Language:

french

File:

PDF, 139 KB

french, 2012

24

Assessing the Role of Shape and Label in the Misleading Packaging of Food Imitating Products: From Empirical Evidence to Policy Recommendation

Basso, Frédéric, Bouillé, Julien, Le Goff, Kévin, Robert-Demontrond, Philippe, Oullier, Olivier

Journal:

Frontiers in Psychology

Year:

2016

Language:

english

File:

PDF, 1.89 MB

english, 2016

25

Nos préférences sous influencesby Olivier Corneille

Review by: Philippe Robert-Demontrond

Journal:

Recherche et Applications en Marketing

Year:

2010

Language:

french

File:

PDF, 296 KB

french, 2010

26

Diverse, conflicting and complementary worldviews: An anthropological investigation of consumption in CSA

Robert-Demontrond, Philippe, Beaudouin, Vanessa, Dabadie, Isabelle

Journal:

Recherche et Applications en Marketing (English Edition)

Year:

2017

Language:

english

File:

PDF, 474 KB

english, 2017

27

Supplement 2: FAIR TRADE IN DIFFERENT NATIONAL CONTEXT || Demystifying Fair Trade in France: The History of an Ambiguous Project

Nil Özçağlar-Toulouse, Amina Béji-Bécheur and Philippe Robert-Demontrond

Journal:

Journal of Business Ethics

Year:

2010

File:

PDF, 1.61 MB

2010

28

LIVRES

Review by: Philippe Robert-Demontrond

Journal:

Décisions Marketing

Year:

2010

File:

PDF, 265 KB

2010

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